Wikipedia says about Replay:

"The Replay brand was started by Claudio Buziol in 1978, by his company named Fashion Box Industries SPA. Specializing in denim, Replay also produces designer clothing and accessories for men, women and children of all age groups. With a total sales of over 230 million Euros, Replay operates in all European markets, the Middle East, Asia and America with products sold in over 50 nations."